Conference Agenda
Track Sessions
Tuesday, August 25, 2009
Wednesday, August 26, 2009
Monday, August 24, 2009
11:00 AM
All Day
Exhibit Hall Move-in
11:00 AM - 12:00 PM
Registration Opens
12:00 PM - 2:30 PM
Pre-Conference Workshops A
A1: MDM Boot Camp
Here's a rare chance to improve your success as a CIO, CTO or other IT professional embarking upon your first MDM initiative. During your focused training, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM The Americas SUMMIT experience the following two days. Combining presentations, small group discussions, and case studies, the MDM Boot Camp's proven agenda is practical, personal, and uniquely tailored to the needs of the participants.
Speakers:
Ed Allburn
President
DataDelta
Aaron Zornes
Chief Research Officer
The MDM Institute
12:00 PM - 2:30 PM
Pre-Conference Workshops A
A2: IBM Data Governance Council Workshop
Data governance is at a crossroads, creating the opportunity for change as data quality evolves into a key performance indicator for businesses worldwide. To move forward, organizations need data governance best practices organized by business, operations, and IT activities and require data governance best practices for mergers and acquisitions, sales and marketing, financial reporting, compliance and audit, security and privacy and MDM. This workshop will provide insights gathered from the most recent IBM Data Governance Council meetings as well as:
- Leveraging the IBM Data Governance Council Maturity Model to build a roadmap for effective data governance
- Acting on the five key information challenges that will reshape corporate behavior and businesses ability to trust information
- Planning for the arrival of data governance frameworks that will define standards and best practices
Speakers:
Steve B. Adler
IBM Data Governance Solutions
3:00 PM - 5:30 PM
Pre-Conference Workshop B
B1: PIM Data Hub Boot Camp
Lack of either a single unified view of product, supplier or distributor can seriously harm your business. Business management is struggling to meet business objectives due to the lack of single view of the product across multiple channels and business lines to facilitate their enterprise's customer-centric growth strategies. This tutorial/workshop will provide an introduction to product information management (PIM) hubs and help get newcomers up to speed before tackling more advanced MDM topics during the main conference. Questions to be addressed include:
- How PIM differs by industry and which approach is best for your organization?
- How dos PIM address various use cases such as e-commerce, discrete manufacturing, and process manufacturing?
- How does PIM align with enterprise-wide MDM initiatives?
Hugh Collins
Senior Sales Executive
Liaison
Scott Dickerson
National eBusiness Manager
xpedx
Rick Payton
Director, North American Sales
Liaison
This lively day will provide key insights into these main topics:
- Why PIM data hub instead of ERP?
- Pros and cons of multi-entity hub (i2, IBM, Oracle, SAP, Siperian) vs. best-of-breed PIM data hub (QAD/Fulltilt, Heiler Software, Riversand, Silver Creek Systems, Stibo Systems)
- Overview of business drivers
- Overview of technology challenges
- Overview of key vendors
- Overview of best practices
3:00 PM - 5:30 PM
Pre-Conference Workshop B
B2: Party Relationships: What does Bernie Madoff have to do with MDM Workshop
The registration labels from Bernard Madoff Investment Securities LLC serve as an excellent example to connect the dots and explain MDM in concrete terms. Getting master data facts straight is really hard. The problem is pervasive, critical to the business and can get as complicated as a registration label. The components to implement the party data quality management process and integrate into your environment are here now. Key topics to be covered include:
- Understanding the fundamental challenges of transforming account data into customer information
- Determining the methodology, components and process to solve the problem
- Applying the BMIS client list results to illustrate the business benefits of transforming account data into customer centered info
Speaker:
Robert Rich
President & Founder
DataQualityFirst
5:30 PM - 6:30 PM
Reception
Tuesday, August 25, 2009
9:00 AM - 9:45 AM
Chairman Introduction & Chairman Keynote: MDM 2.0 Scenario: The Convergence of MDM & Data Governance
Aaron Zornes
Chief Research Officer
The MDM Institute
9:45 AM - 10:45 AM
Exhibit Hall Grand Opening: Networking Break in Exhibit Hall
10:45 AM - 11:30 AM
Keynote 1: MDM For Better Business Processes
Tony Fisher
President & CEO
DataFlux
11:30 AM - 12:15 PM
Keynote 2: IBM MDM in 2010: Smarter, Easier, Adaptive
A decade's experience providing scalable and flexible MDM solutions to global customers provides the foundation for IBM's MDM vision for the next decade: Smarter, Easier, Adaptive. IBM is crossing a new threshold in its ability to master data. This presentation addresses how customers can use master data in more intelligent ways, how MDM projects get deployed faster and how customers can adapt their MDM solutions to meet the varying needs of the people who use it to deliver trusted, accurate and timely information to the right decision makers.
John Gairhan
IBM
12:30 PM - 1:15 PM
Industry Innovation Lunch 1: Active and Passive Data Governance: Data Governance is a Journey
Global corporations and companies operating nationally both struggle with managing the ongoing creation, collection and maintenance of their data for their integrated ERP systems. This session helps determine if there is a logical business process for master data governance and how to apply it. Enterprises need to understand how to overcome the complexities of building an effective data governance organization. A specific case study about Johnson & Johnson's Consumer Products division will show how they executed on a vision of global data governance. This session will highlight best practices in:
- Creating a data governance organization that can effectively manage complex data-related relationships, roles, & scenarios
- Understanding how passive data governance allows users to interact directly with source systems to monitor results & identify data issues
- Recognizing how active data governance differs from passive data governance
Tom Kennedy
Founder & CTO
BackOffice Associates, LLC
Sponsored by:
12:30 PM - 1:15 PM
Industry Innovation Lunch 2: Customer Data: Through a Looking Glass Differently
Join Theresa Kushner, co-author of "Managing Your Business Data: From Chaos to Confidence," for a lunchtime discussion of data governance and data quality, hosted by D&B Purisma.
Based on her real-world experience, Theresa will review why returning to the basics of quality data is the critical success factor for MDM, especially in today's volatile times. It all comes back to the fundamentals and theres nothing more fundamental in MDM, marketing, sales or any other customer-focused discipline than data. Putting it into action is the key.
Theresa is a journalist-turned-marketer who has spent her entire career in high tech marketing with Texas Instruments, IBM, and Cisco Systems. She is currently the director of Customer Intelligence within the Strategic Marketing organization of Cisco.
Attendees are invited to stop by the Cyber Café in the Exhibit Hall after lunch to receive a free copy of Theresas book and register to win a Kindle e-book reader!
Theresa Kushner
Director of Customer Intelligence
Cisco
Host:
Bob Hagenau
VP, Product
D&B Purisma
1:30 PM - 2:15 PM
Keynote 3: True Master Data ROI with Oracle MDM
Historically, organizations initiating an MDM project had to take expected returns on their investment on faith. In this keynote, learn how some of the most successful MDM customers are now able to demonstrate excellent ROI in their MDM projects, as well as how Oracle MDM solutions have been instrumental in achieving these results. Zebra Technologies will share their ROI case study in moving from siloed applications to a single global MDM system. Their goal was to get the entire company moving in sync as one entity despite major business areas being used to working independently. Key topics to be addressed include:
- Implementing applications faster & cheaper due to pre-integration with MDM Aware applications use of Oracle's Application Integration Architecture
- Reducing total cost of ownership because such applications are easier to use & operate
- Providing best-in-class industry-specific & enterprise-grade MDM hub capabilities
Pascal Laik
VP of MDM
Oracle Corporation
Eva Larson
IT Quality Analyst
Zebra Technologies
CONCURRENT SESSION 1
2:15 PM - 3:00 PM
CDI Track: Sponsored by TIBCO
TRACK KEYNOTE: Multi-Domain Best Practices from Worlds Largest Consumer Data Company
Nielsen is the world's leading marketing and media information company, providing the most complete understanding of how consumers acquire information, consume media, and buy goods and services. Information is at the heart of their business and their customers rely on this to manage their brands, launch products, and establish meaningful customer relationships. Nielsen embarked on an ambitious and visionary MDM program encompassing a multi-year multi-domain infrastructural approach to changing the way Nielsen delivers information to their customers. Their MDM vision encompasses master data about Nielsen's Media Partnerships, Customers, and Products. This session will present an overview of Nielsen's MDM strategy including:
- Understanding the business drivers & pressing need for MDM at Nielsen
- Inventorying the best practices for success while executing on a multi-year MDM program
- Leveraging expected benefits & lessons learned
Sid Suri
Product Marketing, Master Data Management
TIBCO Software
Dan Vnuk
Chief Architect, Media
The Nielsen Company
2:15 PM - 3:00 PM
PIM Track: Sponsored by Silver Creek Systems
TRACK KEYNOTE: Product Data Mastering for Successful MDM
It seems obvious that a successful MDM strategy needs good quality data, but not everyone plans their projects that way. Fortunately, the MDM team at Cardinal Health does not leave that kind of detail to chance! Join this session to hear about how a leading global manufacturer and distributor of medical and surgical supplies is replacing manual data cleansing efforts with automated product data mastering capabilities to reduce cost, improve quality and massively boost scalability putting in place the right foundation for their MDM initiative. You will hear how Cardinal created automated data mastering services with enterprise-wide applicability via:
- Overcoming the specific challenges presented by complex product data
- Understanding the pros & cons of product data automation (vs. the alternatives)
- Investing in & managing a balanced MDM technology portfolio that emphasizes quality data
Martin Boyd
VP, Marketing
Silver Creek Systems
Richard Hoyt
MDM Architect
Cardinal Health
2:15 PM - 3:00 PM
Master Data Services Track: Sponsored by Wipro Technologies
TRACK KEYNOTE: Implementing Multi-Entity MDM using SAP MDM & Business Objects Data Services
Lexmark International is a leader in the Printing solutions and services market. In conjunction with implementing a new SAP ERP, Lexmark recently completed its first phase of an enterprise MDM program. In this phase, customer, vendor, product and material master data have been cleansed, standardized and consolidated. The solution set includes SAP NW MDM as the system of record repository and Business Objects Data Services as the cleansing and profiling tools. In addition, Lexmark integrated MDM into its transactional systems using a combination of EAI, ETL and Web Services and is also implementing SAP Enterprise Portal for the centralized creation of new Customer and Vendor records. This session will focus on best practices such as:
- Determining a methodology & architecture for each data workstream
- Executing on business engagement & organizational change
- Planning for the measurement & communication of key MDM-driven metrics
Rajesh Shewale
Senior Consultant
Wipro Technologies
Joe Young
Sr. Manager, Enterprise Information Management
Lexmark International Inc.
2:15 PM - 3:00 PM
DG/DQ/Identity Resolution Track: Sponsored By Cognizant
TRACK KEYNOTE: Realizing MDM Business Value and Establishing a Quick Start Governance for MDM Success
MDM initiatives can be highly effective but first needs to overcome perceptions of complexity and hesitation around cost and time to ROI. Aside from technology implications, successfully deploying an MDM solution requires that multiple business units and stake holders agree on the business value that will be realized. This is where a good quick start Governance model can remove the complexities associated with data management and make the MDM ride much smoother. This section will describe a modular approach to realizing business value, implementing a quick start Governance and MDM execution strategies by discussing:
- What is wrong with the present approach to MDM in the eyes of your business
- The 3 critical success factors to MDM success
- A quick start Governance model using Governance-in-a Box solution
Dileep Srinivasan
Asst. Vice President MDM & CRM
Cognizant Technology Solutions
3:00 PM - 4:00 PM
Networking Break in Exhibit Hall
CONCURRENT SESSION 2
4:00 PM - 4:45 PM
CDI Track: Sponsored by TIBCO
EXPERT TESTIMONY: A Practical Guide To Implementing Enterprise MDM
If MDM were purely a technology problem, most enterprises would have already mastered master data management. So, the key question to ask is how do we ensure success for any MDM implementation. Better yet, what is success criteria for an MDM solution? As these questions provide clarity and purpose for pursuing MDM solutions, laying down a methodical plan to attain the objectives that are agreed from the question, "Why do I need MDM." Some key aspects to remember while undertaking any MDM implementation are the importance of:
- Recruiting Executive-level sponsorship and Business Partnerships at the very beginning to help advocate the mission and the benefits of MDM to their peers
- Recognizing the gradual evolution of the implementation to gain better understanding of business objectives and the potential of the data
- Maintaining open communications between internal staff and systems integration partners
Murthy Kunala
Architect
Dell
4:00 PM - 4:45 PM
PIM Track: Sponsored by Silver Creek Systems
BEST PRACTICES: Hierarchy Management as a Key Component for Enterprise MDM to Address the "Global Juggernaut"
Hierarchy management is gaining prominence in operational MDM implementations as companies and vendors work toward standardization of operational master data domains. While it is clear that the definition of hierarchies and how they fit into an MDM strategy is critical to the program's success, most organizations are hard pressed to understand the looming long-term issues and instead focus on near-term value such as financial consolidations, household management, and global account management. In this session we will look at the philosophy behind hierarchy management and explore some of the implementation techniques of major MDM solutions to address key use cases. Topics will include:
- Differentiating between the key implementation techniques and their ramifications
- Provisioning for traditional hierarchies in the financial domains
- Understanding how Product and Customer domains use hierarchies effectively
Tyler D. Graham
Senior Program Manager, MDM Product Team
Microsoft
4:00 PM - 4:45 PM
Master Data Services Track: Sponsored by Wipro Technologies
BEST PRACTICES: Leveraging Your MDM Investments to Implement Master Data Synchronization
In today's economic state, many IT organizations are being asked to deliver more with less. Any investment in information management is being looked at tactically yet expected to deliver improved analytical insights that drive revenues while optimizing the data landscape in order to manage cost. Unfortunately, the desired value proposition is seldom fully realized. The opinion of many is that governance is the answer. Governing your master data hub will never achieve this desired state. The desired state must be aligned to business value, organizational adoption and transparency across multiple lines of business. Join EMCs seasoned MDM veterans as they present best practices including:
- Acting to best realize the true value of your information management investments
- Promote standardization, reusability, trust, & sharing of business-critical data
- Driving consensus of how common information is defined, shared, & synchronized across enterprise processes
Chris Blotto
Partner - Business Consulting, Information Management and Analytics Practice
EMC Consulting
Dan Hushon
Sr. Director Information Architecture
EMC Consulting
4:00 PM - 4:45 PM
DG/DQ/Identity Resolution Track: Sponsored by TBD
CASE STUDY: An Approach for Multi-Entity MDM for Manufacturing
Weyerhaeuser, a forest products company, has completed its first MDM implementation: customer subject area for the iLevel line of business. Find out how Weyerhaeuser leveraged its Enterprise Data Management strategy to create a solution that will be extended to several subject areas, including material/product, vendor and employees - via an SOA-based data hub using Siperian. This session will show how EAI, ESB, ETL and all your favorite middleware acronyms can be harnessed together to provide composite multi-entity MDM services across the enterprise. Key learning points include:
- Overcoming key challenges associated with integrating in a heterogeneous environment
- Inventorying the key aspects that comprise the enterprise data management strategy
- Applying SOA and ESB principles to insulate the enterprise's MDM infrastructure from multiple software partner dependencies
Lynn Weishaupt
Application Architect & Technical Team Lead for MDM
Weyerhaeuser
CONCURRENT SESSION 3
4:50 PM - 5:35 PM
CDI Track: Sponsored by TIBCO
EXPERT TESTIMONY: Two Hot Independent Trends in MDM: Site/Location Hubs & Registry Architectures
Mani Kumar Manda
President
Rhapsody Technologis, Inc.
Adam White
President
Global Data Competency
4:50 PM - 5:35 PM
PIM Track: Sponsored by Silver Creek Systems
BEST PRACTICES: Delivering PIM Data Hub in a Fast Growing Global Enterprise
The world's leading retailer, roaster and brand of specialty coffee needed to better coordinate its product information across 10,000 stores and a multi-brand portfolio. More than thirty years of fast growth had resulted in fragmented product information across 68 systems with different product definition and maintenance processes by geography. The solution to update item management and other strategic applications was to upgrade to Oracle PIM Data Hub along with Oracle E-Business Suite, Process Manufacturing and JDA Merchandising. This session will focus on the evolution and roadmap and share such insights as:
- Architecting a single global repository for all merchandise coffee, CDs etc, plus recipes
- Provisioning a single point of entry & common item creation & maintenance processes across all geographies
- Enabling improved data quality though duplicate check, validation rules for increased product data accuracy across the supply chain
Vinod Badami
Associate VP for Business Intelligence
Patni Computer Systems
Arun Lakshmanan
Director, Global Business Systems Solutions
Starbucks Coffee Company
4:50 PM - 5:35 PM
Master Data Services Track: Sponsored by Wipro Technologies
BEST PRACTICES: Managing Master Data in a 'Multiprise'(On-Premise, SaaS & Extended Enterprise)
Today's enterprise extends beyond "on-premise" applications that support business functions. A "multiprise" thus extends to the partner and service provider's enterprise as well as to SaaS vendor applications - making MDM extremely challenging. This session addresses challenges in the following areas by providing best practices gained in the real-world via NetApp's MDM experiences:
- Architecting a Readiness Framework to onboard /off board service and software as service providers into the enterprise
- Provisioning Data Governance and Standardization across the multiprise boundaries
- Enabling a multi-modal architecture for MDM
Alok Alora
Director - Enterprise Integration & Architecture
NetApp
4:50 PM - 5:35 PM
DG/DQ/Identity Resolution Track: Sponsored by Cognizant
BEST PRACTICES: Incorporating Syndicated Data into Your MDM Environment
A significant amount of valuable data is being produced outside of the traditional IT environment. IT is increasingly turning its focus to compiled data that comes from outside of the company. However, you don't want to make business moves based on the assumption that the external data is 100% correct. Generalizations to balance the breadth and quality of the data are made throughout the process of obtaining the data, making this an imperfect science. This session will help you consider the tradeoffs that the data vendor has made in their consolidations, how to architect for and wisely use external data. Topics include:
- Assessing the syndicated data marketplace to determine best practices for sourcing
- Applying customer profiling and modeling to syndicated data
- Architecting syndicated data into the environment
William McKnight
Partner - Information Management
US Analytics
Louie Torres
Director of Information Systems
Forbes
5:35 PM - 7:30 PM
Reception in Exhibit Hall
Wednesday, August 26, 2009
9:00 AM - 9:15 AM
Chairman's Day One Recap
Aaron Zornes
Chief Research Officer
The MDM Institute
9:15 AM - 10:00 AM
Analyst Keynote: MDM 2009-10 - Your Business Case is the Key to Delivering Master Data
Vendors continue their scramble to define and own this ambiguous market, but maturing MDM technology and expanding partner ecosystems do support much of the breadth and complexity needed to deliver that single version of truth. Unfortunately, technology was never the key inhibitor: MDM evangelists spend most of their time trying to convince senior management to support MDM initiatives, often with disappointing results. Economic challenges and shrinking IT budgets aren't helping. In this presentation, Forrester Analysts Rob Karel and Ray Wang will present the firm's latest market evaluation of the MDM landscape. Topics include:
- Applying a bottom-up approach to defining the MDM business case
- Identifying quantitative & qualitative ROI for select functional organizations that best articulates & measures business impact bad data has on their processes
- Creating the momentum to deliver a cross-enterprise vision for master data
Rob Karel
Principal Analyst
Forrester Research
10:00 AM - 11:00 AM
Networking Break in Exhibit Hall
CONCURRENT SESSION 4
11:00 AM - 11:45 AM
CDI Track: Sponsored by TIBCO
EXPERTS PANEL: Optimizing the First Six Months
Panelists:
Sham Kashikar
Sr. IT Manager, BI, MDM
VM Ware
Manjula Mahajan
EAI Architect
Symantec Corporation
11:00 AM - 11:45 AM
PIM Track: Sponsored by Silver Creek Systems
CASE STUDY: PIM Benefits in Global Sales Channel-Based Model
Polycom is an industry leader in unified collaboration solutions that enable companies with geographically dispersed workforces to communicate and collaborate more effectively and productively over distances. As Polycom expands its operations worldwide, it is continuously enhancing its Master Data Repository to better serve its global sales channel to provide on demand information, decrease time to market, global simultaneous product launches etc. This session will provide a case study and roadmap to ensure MDM success in similar business scenarios by discussing:
- Overcoming political & technical issues resulting from information distribution to a global sales channel
- Identifying & communicating the benefits of an MDM solution to a global management team
- Developing an MDM roadmap to ensure success via picking the appropriate MDM solutions providers
Steve Dimas
Senior Director
Polycom
Nagesh Kanumury
MDM Practice Director
Perficient
11:00 AM - 11:45 AM
Master Data Services Track: Sponsored by Wipro Technologies
CASE STUDY: Managing Customer Master Data Integration to Build a Singular and Authoritative View of Customers
Medtronic has implemented SAP Master Data Management to consolidate Customer and Vendor records from different source systems to build a singular and authoritative view of Customers or Business Partners Data across Global Enterprise. This presentation will discuss the significance of MDM Consolidation environment, which provides a platform for data stewards to execute data de-duplication process, assign Unique/ Global Identifier, select a Best Record through Third Party Data enrichment, and real-time data syndication to ERP/CRM/BW applications. Take-aways are:
- Understanding the Organization Data Maturity Model, Need for Customer Master Data Integration
- Identifying MDM Solution on enterprise data standard for customer master data consolidation from different disparate systems
- Building a data governance and data stewardship organization
Himanshu Mishra
Process Solution Consultant
Medtronic
11:00 AM - 11:45 AM
DG/DQ/Identity Resolution Track: Sponsored by Cognizant
EXPERT TESTIMONY: Avoiding the SI Money Pit
MDM is rivaled only by the intensity in which systems integrators have found MDM religion. MDM projects typically incur a substantial amount of systems integration in the first 12-24 months as businesses wire up their data sources into the enterprise's customer data hub. Given the substantial investment businesses undertake with their SI partners, this is an area that must be given scrutiny - not only in an effort to contain costs, but to insure the success of this vital infrastructure investment. This presentation will discuss:
- Determining the evaluation criteria for selecting SI partners for your MDM projects
- Identifying which SIs are market leaders in your industry and your chosen software technologies
- Managing the SI relationship from phase zero and POCs all the way through to systems integration
Aaron Zornes
Chief Research Officer
The MDM Institute
CONCURRENT SESSION 5
11:50 AM - 12:35 PM
CDI Track: Sponsored by TIBCO
BEST PRACTICES: Explaining The Data Quality Life to Your Business Partners
Sonia Bock
Senior Data Architect - Enterprise Applications Data Services COE
Genentech
11:50 AM - 12:35 PM
PIM Track: Sponsored by Silver Creek Systems
EXPERTS PANEL: The Future of MDM
Moderator:
Aaron Zornes
Chief Research Officer
The MDM Institute
Panelists:
Hugh Collins
Senior Sales Executive
Liaison
11:50 AM - 12:35 PM
Master Data ServicesTrack: Sponsored by Wipro Technologies
BEST PRACTICES: Beyond MDM Data Services - Transitioning from Analytical to Transaction MDM
Do you maximize the ROI of MDM implementation? Maybe not. Traditional MDM practices focus on business objectives such as acquiring new customers, retaining your customer base, cross selling opportunities and business intelligence. Extending existing investments to provide a unified customer interaction, across multiple business functions in large scale enterprises, will achieve business growth, productivity and business agility during these challenging times. This discussion will focus on best practices and challenges in own enterprise while transitioning from analytical to transaction MDM to support commerce with Partners. The significant benefits of this approach are optimizing operational costs, reliable Business Intelligence, and better business controls. Key topics will be discussed in this session include:
- Data governance through business process improvements
- Business process integration for E2E commerce
- Business process integration using SOA
Shenoy P. Karkala
Enterprise Solution Architect
Cisco Systems
Ravi Krishnappa
IT Architect
Cisco Systems
11:50 AM - 12:35 PM
DG/DQ/Identity Resolution Track: Sponsored by Cognizant
EXPERT TESTIMONY: Best Practies in Data Governance, Data Quality & Identity Resolution
Moderator:
Steve B. Adler
IBM Data Governance Solutions
CONCURRENT SESSION 6
12:40 PM - 1:25 PM
CDI Track: Sponsored by TIBCO
BEST PRACTICES: Introduction to an MDM Methodology
Several key patterns, practical approaches, and essential artifacts become apparent as MDM solutions are sized up and built. This session consolidates these ideas and techniques into a visual MDM methodology that can be repeated by any organization. The focus will be on how MDM fits into the overall data architecture of an organization, takes you through the different mastering techniques, introduces a very visual formal step-by-step MDM methodology that breaks down the essential areas of activity you will have to engage in to be successful for any MDM effort, and highlights how Autodesk recently attacked MDM for customer data. Attendees will be exposed to:
- Applying a hybrid Customer/Party data model across a repeatable MDM methodology
- Introducing a participation model (for spokes & hub) & broader architectural MDM considerations
- Identifying & managing MDM-related artifacts
Paul Bertucci
Chief Architect, Enterprise Architecture
Autodesk
12:40 PM - 1:25 PM
PIM Track: Sponsored by Silver Creek Systems
EXPERTS PANEL: Best Practices in PIM Data Hubs
Scott Dickerson
National eBusiness Manager
xpedx
12:40 PM - 1:25 PM
Master Data Services Track: Sponsored by Wipro Technologies
BEST PRACTICES PANEL: Open Source & SaaS MDM, CDI, ETL & DQ PANEL
Open source MDM is entering the early adoption stages and readying for mainstream use. Now that the products are on the market, organizations must be ready to answer these questions: What MDM user cases are appropriate for open source MDM? What obstacles arise? What does open source mean to my existing investments in MDM? Why are people adopting open source MDM and DG and what are the business benefits they realize? How does one build the business case using actual results? This panel of users, consultants, and vendors will provide insight into the scenarios where open source MDM makes sense and offer early adopter advice on how to overcome the classical challenges to adopting open source. Topics to be discussed include:
- Determining the impact/relevance of open source in the MDM and data governance markets
- Identifying challenges encountered using open source
- Leveraging open source BI and ETL solutions
Panelists:
Sriraj Rajaram
Senior Master Data Management Strategist
Cognizant Technology Solutions
Vincent Pineau
VP, GM, The Americas
Talend
12:40 PM - 1:25 PM
DG/DQ/Identity Resolution Track: Sponsored by Cognizant
EXPERT TESTIMONY: Data Governance Organizational Alignment Around Data Assets
Gurinder Bahl
Principal Product Manager
Oracle
Kelle O'Neal
Managing Partner
First San Francisco Partners